THE MERIT TEST
The Merit Test
You've decided something has to change. This is about the thing you want to change it to.
- Use it when
- You're holding a proposal — yours or someone else's — and deciding whether to commit to it.
- It answers
- Is this idea strong enough to commit to, and what is it resting on?
- It won't
- Tell you when to move. A strong idea launched at the wrong moment still fails.
THE STRONGEST REASON TO DO IT
WHAT IT ALL RESTS ON





